No company that markets products or services to the consumer can remain a leader in its field without a deep-seated commitment to advertising.

Yahoo! is embarking on a major transformation. The company must now prove that online advertising is cost effective and integral to the marketing mix of traditional advertisers.

America Online customers are upset because the company has decided to allow advertising in its chat rooms. I can see why: you got computer sex, you can download pornography, people are making dates with 10 year-olds. Hey, what's this? A Pepsi ad? They're ruining the integrity of the Internet!

That's where he showed me that there was a sponsorship the government gave to (advertising company) Lafleur, and by spending three days in jeans with a beer in hand it's much easier to establish contacts,

The company must now prove that online advertising is cost effective and integral to the marketing mix of traditional advertisers. There is an expectation that after six to nine months of calling on traditional advertisers, dollars will come pouring in. Our research suggests that turning 'toe-dipping' budgets into real dollars may take over two years.

I could have stayed in the field and went to work for another glass company. I just didn't want to leave my hometown.