Newspapers provided a common culture of aspiration.

The whole people contracts the habits and tastes of the magistrate.

As the wall between advertising and content erodes, the aptitude required to understand the functions and design of media content becomes more complex.

Companies certainly back out [of advertising] when they feel their message won't resonate with customers or the media.

Apparently, a week Japan was laughable; but a strong Japan was immediately transformed into the prime example of a "Yellow Peril". Might Japan forever be stuck in a kind of no man's land between East and West, not allowed to assimilate into the international order of the Western nations as an equal, forever grouped with the countries of the East among which she felt herself superior, and respected fully by neither group?

This false distance is present everywhere: in spy films, in Godard, in modern advertising, which uses it continually as a cultural allusion. It is not really clear in the end whether this 'cool' smile is the smile of humour or that of commercial complicity. This is also the case with pop, and its smile ultimately encapsulates all its ambiguity: it is not the smile of critical distance, but the smile of collusion