NASCAR racing provides more brand awareness and interest than any of the other major sports. The opportunities to build business-to-business relationships within the racing community are endless.

It's been great for raising racing awareness. We've had a lot of interest from people who have moved to the area, but didn't know where to go to watch racing.

I first participated in the Dakar Rally 18 years ago. Racing cars was my interest and I was lucky to get a breakthrough. My first race was in 1987 and since then I have taken part every year. It is a very difficult race.

There are only three sports: bullfighting, motor racing, and mountaineering; all the rest are merely games.

Auto racing, bull fighting, and mountain climbing are the only real sports ... all others are games.

The people here have a tremendous interest in team roping, barrel racing and the youth rodeo.