It's been great for raising racing awareness. We've had a lot of interest from people who have moved to the area, but didn't know where to go to watch racing.

NASCAR racing provides more brand awareness and interest than any of the other major sports. The opportunities to build business-to-business relationships within the racing community are endless.

The people here have a tremendous interest in team roping, barrel racing and the youth rodeo.

I first participated in the Dakar Rally 18 years ago. Racing cars was my interest and I was lucky to get a breakthrough. My first race was in 1987 and since then I have taken part every year. It is a very difficult race.

People are looking at any interest rate sensitive components as a precursor of what's to come.

In recent years, China's building industry has shown great awareness and interest in environmental protection.