My thing is trying to convince them they can win, ... Anything that happens that's good, they think, 'Oh, it's an accident, when is the roof caving in?' You've got to get them out of that mental framework.

My thing is trying to convince them they can win, ... Anything that happens that's good, they think, 'Oh, it's an accident; when is the roof caving in?' You've got to get them out of that mental framework.

If we're not on them, they go back to their old ways,

Some parents were nervous about how they would portray everything, ... At a picnic the moms put on for the team and coaches, I said that all the reality shows are turning around and showing good things, not bad things.

We're a big check mark on everybody's schedule, ... I told them it's just another challenge, let's go after it.

It goes back to the Miller Lite ads of the 1970s, ... The bottom line is that these athletes tend to be safer investments because they really value their marketing opportunities. They don't make as much money as during their active careers.