Music should be a communal social experience, but in today's world 40% of music is purchased at places like Best Buy.

Trading CDs is an affordable way to experiment and try new music.

The Sun Studio experience was the thrill. It was like visiting the Mecca of the music world.

We are addressing the demands of consumers who want the latest technology to provide the best entertainment experience.

This is a very important first step for Vietnam, to be at a stage where it can attract a world-class giant tech player making a significant investment. This may be on the lower part of the value chain of what it means for Intel, but for Vietnam it's huge.

It's a good place to experience music and see how sound works in the world.