Most tenants feel the extra productivity and eventual cost savings outweigh the extra dollar. You have to price the green space competitively and count on the lower operating costs to make up the difference.

Long term, green properties are going to have a very distinct advantage.

Federal and state agencies that understand the value of energy-efficient space, corporate users who understand the long-term cost savings, and employee-centered companies that care about their workers' well-being are the primary users.

When we truly need to do is often what we most feel like avoiding.

You don't actually do a project; you can only do action steps related to it. When enough of the right action steps have been taken, some situation will have been created that matches your initial picture of the outcome closely enough that you can call it "done.

Your mind is for having ideas, not holding them.