Most people think of us as this flamboyant airline, ... but we're really very conservative from the fiscal standpoint. . . . We never got dangerously in debt and never let costs get out of hand.

Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air.

The people of Southwest have always been my pride, my joy and my love. Their indomitable dedication and esprit de corps have taken Southwest from a three-airplane dream to a 500-airplane reality.

When I started working on Southwest Airlines, I kid you not, only people flying on business and very wealthy people ever flew.

Your employees come first. And if you treat your employees right, guess what? Your customers come back, and that makes your shareholders happy. Start with employees and the rest follows from that.

I forgive all personal weaknesses except egomania and pretension.