When I started working on Southwest Airlines, I kid you not, only people flying on business and very wealthy people ever flew.

I guess the worst moment I ever had in business was the fear that Southwest Airlines wouldn't get off the ground.

Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air.

The spirit of Southwest Airlines is exuberant, it's caring, it's dedicated, it's diligent, it's fun, it's rewarding, it's a joy.

The people of Southwest have always been my pride, my joy and my love. Their indomitable dedication and esprit de corps have taken Southwest from a three-airplane dream to a 500-airplane reality.

I think my greatest moment in business was when the first Southwest airplane arrived after four years of litigation, and I walked up to it and I kissed that baby on the lips and I cried.