Many of our products are targeted to people with dry skin, brittle hair or itchy scalps. That's very prevalent in certain ethnic groups.

We want to help people get grounded in things that they can do immediately to help bring about a better quality of life,

They'd never heard of the Terry Fox Run,

We want them to learn simple things that are relaxing, like conscious breathing and guided imagery, which are antidotes to anxiety.

Students are really not aware of the consequences of blood alcohol concentration and what impacts it, what affects it. We really work on being really concrete about it.

They guided us through the hoops and circles.