Many consumer Internet business executives are loyalists of the Lifetime Value model, often referred to as the LTV model or formula. Lifetime value is the net present value of the profit stream of a customer.

Marketing executives like big budgets, as big budgets make it easier to grow the top line.

If the objective of "Penn Traffic to Further Increase Focus on Its Customers" is actually followed, this should be the perfect strategy for the chain. Let the retailer work on what should be their competitive advantage and the most important part of their business -the customer.

It is critical to bundle all future variable costs of supporting the customer in order to fairly estimate the future contribution.

If beauty is in the eyes of the beholder, value is in the mind of the consumer.

It's really hard to run a business against somebody who is not acting as if it were in business.