Manufacturers are there, looking for new distributors, some are selling product to the end user, others are there just to create an image -- it's brand marketing.

My new employees had been competing against me for so long, they were afraid to have their competitor become their new boss. They resented the fact that we were onboard. I didn't know how hostile it would be.

As soon as you open your doors.

The only thing we don't include is the cost of your meals or airline tickets.

Very often, people will rent a suite just for negotiating. Too many ears can listen in on conversations if you're meeting in the exhibit space.

Much like any other advertising medium, a trade show lets people know who you are and what you do.