Much like any other advertising medium, a trade show lets people know who you are and what you do.

We'll live without advertising for awhile, and see what happens,

Some people think we just show up on the beach and that's it. But it's trade shows, city commission meetings, planning boards. Everything to make it better. Just the pleasure of seeing it all come together makes it rewarding and worthwhile.

Very often, people will rent a suite just for negotiating. Too many ears can listen in on conversations if you're meeting in the exhibit space.

If our lawmakers are to effectively address immigration, international trade, the war on terror and other pressing matters, an understanding of the peoples of the world is vital.

My new employees had been competing against me for so long, they were afraid to have their competitor become their new boss. They resented the fact that we were onboard. I didn't know how hostile it would be.