Maintaining a consistent platform also helps improve product support - a significant problem in the software industry.

Like any well designed software product, Windows is designed, developed and tested as an integrated whole.

Analytical software enables you to shift human resources from rote data collection to value-added customer service and support where the human touch makes a profound difference.

Software is a great combination between artistry and engineering. When you finally get done and get to appreciate what you have done it is like a part of yourself that you've put together. I think a lot of the people here feel that way.

The message that personal computers can do neat things, that software is great stuff, that there's an exciting opportunity here and Microsoft is involved in it, that's a worthwhile message for Microsoft to get out.

Software empowerment can be used here as well.