Software empowerment can be used here as well.

Analytical software enables you to shift human resources from rote data collection to value-added customer service and support where the human touch makes a profound difference.

Software is a great combination between artistry and engineering. When you finally get done and get to appreciate what you have done it is like a part of yourself that you've put together. I think a lot of the people here feel that way.

Virtually every company will be going out and empowering their workers with a certain set of tools, and the big difference in how much value is received from that will be how much the company steps back and really thinks through their business processes…thinking through how their business can change, how their project management, their customer feedback, their planning cycles can be quite different than they ever were before.

There's a basic philosophy here that by empowering...workers you'll make their jobs far more interesting, and they'll be able to work at a higher level than they would have without all that information just a few clicks away.

The message that personal computers can do neat things, that software is great stuff, that there's an exciting opportunity here and Microsoft is involved in it, that's a worthwhile message for Microsoft to get out.