Like Web search, our goal is to create services that satisfy the information needs for consumers, while also creating new markets for advertisers and local businesses.

Baseline information really needs to be in place for both. Otherwise, you can't compare the two (organic and conventional).

Customers benefit because the information about their wants and needs can be supplied to a large number of product and service providers.

BI is now part of an organization's license to operate, as every enterprise needs to manage information. However, BI has not yet achieved the necessary level of strategic importance and is not included as an essential part of corporate planning activities. Moving forward, BI will become part of business innovation itself. Sharing information with customers, suppliers and other stakeholders increases loyalty and in many industries provides competitive differentiation. BI will become pervasive in operational and workplace applications as organizations seek to optimize their business.

It's a standard part of the investigative process in any situation like this When the district attorney needs information, wants to see what e-mails have been exchanged, that kind of thing, they'll take computers from an office, they'll image the hard drives and then they'll return it.

The federal sector has significant search and information needs. As we invest and grow that market, we are hiring top talent to build out the team.