BI is now part of an organization's license to operate, as every enterprise needs to manage information. However, BI has not yet achieved the necessary level of strategic importance and is not included as an essential part of corporate planning activities. Moving forward, BI will become part of business innovation itself. Sharing information with customers, suppliers and other stakeholders increases loyalty and in many industries provides competitive differentiation. BI will become pervasive in operational and workplace applications as organizations seek to optimize their business.

Frank Buytendijk