Lender's number one market share position, strong brand equity and orphan status within the Kellogg's organization makes this an ideal acquisition for Aurora,

We want to be the premier brand among families. We have a very strong position right now. Being the undisputed leader would be the goal.

We intend to remain the younger brand. That's a market we are really focused on.

Assets like Standard Life don't come about every day. They have sizeable market share in the UK and a number of players would be interested in the company.

This is one of the most important trials of our lifetimes, ... the number of victims ... the status of the defendant ... and the fact that the whole world went to war against this man in 1991.

We don't have a monopoly. We have market share. There's a difference.