I've learned over the years that you have to meet people where they're at. If they're not willing to try something a little absurd, then we find that out soon enough.

I don't talk about the differences, because what I'm trying to create is a shared vision. I try to instigate conversation about what the company's values look like as images.

On short notice, we're not going to get a lot of people.

We found we were just far enough from the main part of Encinitas that people drove by real fast and didn't stop. We need to be in a place where people are walking and have time to leisurely look around.

Ushering brings so much benefit, ... There are so many people who would like to see shows, but never have because it's so expensive. . . . (Ushering) is really beneficial to those people.

We do not melt in the rain, we do not disappear - we live and die like normal people.