It's the business models that need changing, not the technology.

This industry is lagging behind others when it comes to technology, so it's taken a while for it to realize that there's not one integrated technology platform that will solve the problem. There are simply too many software providers out there to standardize the product, so we have to standardize the way they communicate with each other.

Technology continues to emerge as a tool for filmmakers to turn to. It's more sophisticated, more elegant, easier to use and less expensive.

If you're in the high technology business, you need to look ahead. The ball keeps moving.

The primary business of small business owners is business not technology.

Try to determine who the technology reporters are at your local business publications and let them know you are available to help them with stories. Making this contact will help you not only get your press releases used more often, but you may wind up being quoted in stories dealing with technology. Both are good for your business.