Technology continues to emerge as a tool for filmmakers to turn to. It's more sophisticated, more elegant, easier to use and less expensive.

It's really been marvelous to watch the subtle organic transition. It's an aesthetic decision... And in the end, what matters most to the cinemagoer is not what technology is used, but have I been told a good story.

People who compose music for video need the best resolution video footage to give them the sense of the scene. With the XDCAM discs, they have that quality, plus the added befits of instant random access.

In addition to redefining our workflows, the XDCAM camcorder achieves superior image quality and using the Sony Professional Disc media allows you to record and re-write to the media many times without any degradation. That raises all kinds of positive implications for filmmakers. Additionally, the material that you've shot is instantly accessible, which further compresses the timetable for filmmakers, who are often under tight deadlines.

In addition to redefining our workflows, the XDCAM camcorder achieves superior image quality and using the Sony Professional Disc media allows you to record and re-write to the media many times without any degradation, ... That raises all kinds of positive implications for filmmakers. Additionally, the material that you've shot is instantly accessible, which further compresses the timetable for filmmakers, who are often under tight deadlines.

[For the recently completed Filmmaker 's Lab, several XDCAM optical disc camcorders] did all the heavy lifting ... Using an optical disc format allowed the participants to make the most efficient use of their production time.