It's one thing to have him as a novelty as a customer. It's another thing to have him as an associate.

Robert Blake has a stigma about him, although he was found not guilty. It's like O.J. Simpson. ... Although he was found not guilty, there's a negative. A lot of people think he's guilty.

It's the kind of thing that's easy to see as being a novelty. At the same token, he's really the only guy who's tapped into that kind of market.

Blue trout are very rare. They're sort of a novelty.

This is not the typical way to roll things out. It's a novelty.

It's a fad thing, a novelty -- it's like a pair of trainers, one minute they're in and the next minute they're out.