This is not the typical way to roll things out. It's a novelty.

It's the kind of thing that's easy to see as being a novelty. At the same token, he's really the only guy who's tapped into that kind of market.

Blue trout are very rare. They're sort of a novelty.

It's a fad thing, a novelty -- it's like a pair of trainers, one minute they're in and the next minute they're out.

What saved me was my accent, I think I was a bit of a novelty. Otherwise, I certainly didn't have the personality, or the power, or the scholarship to dominate the class.

There is nothing new under the sun.