It's not a cheap thing, but it was the right thing to do. We've been overwhelmed by the number of e-mails, and the tone of their appreciation.

That's what's totally scary for broadcasters. We don't know what the rules are. They are penalizing people after the fact.

It's going to be overwhelmed by Steelers and he's going to hate it.

Going undefeated in this league is something. It's not easy to do. There were a number of tough games in there.

We are not expecting the trend to significantly weaken from that, but expect that moderating number to be more like what we expect for next year.

It's not cheap, I can tell you that. We never talk about costs.