It's more than getting up and lecturing people.

We need to be able to convey to people who don't live here ...what Little Rock is and what the Little Rock experience is all about, so they can anticipate what they're going to get.

Some speak and expound, and while speaking and lecturing, they pass away.

It's kind of been an attraction.

I feel like [Rendell] has forgotten the lower people.

We do think it gives some value to the advertiser because people do look for them.