We do think it gives some value to the advertiser because people do look for them.

Properties that are undervalued get pushed up to value or above because there will be more than one person interested. Once buyers get drawn into a negotiation, they get focused on winning the house and often lose track of the price they pay.

We want to use television in a way that will provide a different understanding of the value of books and authors and hopefully ignite general interest in reading more.

I have no interest in anybody's life that way so it defeats me why people go to that length to pry.

It feels good. Now, of course, we have to demonstrate to our shareholders that there's real value to be had here.

It's nothing she would ever have given away. It's value is really sentimental.