It's clearly a major strategic move for Sky, there's multi-benefits,

We're seeing a lot more groups of users who participate in online forums. Word spreads quite quickly among them, and then trickles out. It works in a positive way when products are doing well, but can also have a detrimental affect.

For Apple, this is another major step towards creating a fully digital home. I suspect sales of Airport Express will take off if Apple markets this feature a little more prominently.

It is a very, very high price. It feels very like a bubble purchase, like the deals done in the late 1990s.

In many ways Apple is a victim of its own success: if you sell millions of devices, even a small problem affects a lot of people,

The goal is to make it easy to use, Apple has this, but it may not be the dominant player in the future.