It's a social game for them (kids).

As music becomes less of a thing--a cylinder, a cassette, a disc--and more ephemeral, perhaps we will begin to assign an increasing value to live performances again.

It was surprising, in a good way.

That's one of the things that technology has done,

The advances that have been made in technology have really allowed the toys to do more for less money,

a very competitive season for parents' dollars.