It’s a phenomenon, and it has really taken hold in the industry, ... It really brings people into some of the smaller areas, the rural areas that are not like first-tier destinations.

There are definitely more people traveling. And they might not be spending more on each trip, but they are definitely taking more trips.

It's a phenomenon, and it has really taken hold in the industry, ... It really brings people into some of the smaller areas, the rural areas that are not like first-tier destinations.

If anything, people tend to modify their travel plans before canceling them.

Aquariums are popular because they fill what people are looking for in a vacation. There has been a trend toward family-oriented vacations and traditional type of vacations. People also want their vacations to have an educational component that is disguised as fun. When you are doing a big downtown revitalization project, it makes sense to have a flagship attraction that you can build around.

We know that if people are confident in their discretionary income and the health of the economy, they tend to worry less about rising travel costs, including gas prices.