It's a lot less expensive to keep a loyal customer than to go out and acquire a new one.

Romania, believe me, is a 'new' country and much less expensive.

Staying small and becoming more relationship-oriented creates a loyal customer base. We're expanding on the one hand but also staying small.

One customer well-cared for, a hunded in referals.

It's not a slam dunk that it's going to be less expensive.

He has to adjust his game and not pick up one or two (fouls) cheaply. I need him on the floor.