It's important for us to certainly cast some Christian actors who can speak to our audience when we market the films, but obviously we don't discriminate. So our crew and our cast, the beliefs don't really matter.

The nice thing about building up your own studio is if Hollywood decides to hate faith-based films, it doesn't matter to us. We have an audience and continue to serve that audience.

We created Pure Flix to make uplifting and inspiring content on a consistent, ongoing basis, so audiences would truly have an alternative to what Hollywood puts out. Pure Flix produces faith and family films, so the audience is the entire family.

I wear this label of a Christian filmmaker proudly.

The Lord, over the years, grew a seed in my heart to make faith-based films.

Pure Flix makes evangelistic films, but we also make family films. I think the viewer wants to see quality entertainment that the whole family can watch, and many nonbelievers watch our films because they can watch with their family and young kids.