We created Pure Flix to make uplifting and inspiring content on a consistent, ongoing basis, so audiences would truly have an alternative to what Hollywood puts out. Pure Flix produces faith and family films, so the audience is the entire family.

Pure Flix makes evangelistic films, but we also make family films. I think the viewer wants to see quality entertainment that the whole family can watch, and many nonbelievers watch our films because they can watch with their family and young kids.

The nice thing about building up your own studio is if Hollywood decides to hate faith-based films, it doesn't matter to us. We have an audience and continue to serve that audience.

The Lord, over the years, grew a seed in my heart to make faith-based films.

The majority of the time, we try to hire the best people that we can get just to make the best films, and I think that's something that Pure Flix has been known for the movies we produce on the budgets that we do... our production values have elevated this genre.

True love comes from a pure heart.