It was the novelty using this building to promote one of the regions greatest assets.

We want the Buick Championship to be successful and they need those banners for their promotion just like we need our banners for our promotion.

We'd love to see them go back up, I just don't see that happening.

It's the kind of thing that's easy to see as being a novelty. At the same token, he's really the only guy who's tapped into that kind of market.

Blue trout are very rare. They're sort of a novelty.

This is not the typical way to roll things out. It's a novelty.