It may not have the virtuous ring of the golden rule, but the maxim 'never say never' is one of the most important in ethics.

Walter Cronkite had a golden rule for all wartime reporters: never self-aggrandize.

The Golden Rule finds no limit of application in business.

Golden rule of life: never underestimate your rivals.

The Golden Rule will always be good advice!

The most important thing is that you be a good person and you live by the golden rule of do unto others. If you live by that, that's all I care about.