Golden rule of life: never underestimate your rivals.

Walter Cronkite had a golden rule for all wartime reporters: never self-aggrandize.

It may not have the virtuous ring of the golden rule, but the maxim 'never say never' is one of the most important in ethics.

Do unto others as they wish, but with imagination.

BE the person you hope to find in others.

The Tin Rule is me first. The Silver Rule is you first. The Golden Rule is all of us first!