It is not about you say or do as a leader, it is about what it means in a specific context

It is the consistency of your messages that is important, not their intensity

Innovation is an attitude, it is about constantly looking for better solutions to the way we do things

Vision, values and strategy are unique opportunities for a leader to create a common purpose and align his organization

Management is to work in the system, leadership works on the system

Management is not about being the nice guy