Interviews were invented to make journalism less passive. Instead of waiting for something to happen, journalists ask someone what should or could happen.

When reading a book, you are sold what some writer thought. When reading a newspaper, you are sold what someone did, and, what some advertiser made.

The news is glorified gossip.

Between Monday and Saturday men make an audience. On Sunday, they make a congregation.

To see what they look like, women look at a mirror. To look like what they see, women read magazines.

There's over $100 billion of local advertising dollars that are spent on newspapers, radio, television stations, and yellow pages. Where will those dollars migrate in the future?