If you're in a Manhattan building with 30 apartments that's one thing. But if you're the guy who parks your car in front of a suburban house in the middle of the night and you've got the screen from your laptop glowing, well...

Julie Ask

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Apple sells hardware and software. They don't have an existing subscriber base like cable companies, and they don't have content like ESPN that people have an affinity to.

The way people make decisions about cell phones is still about cheap minutes, good coverage at home and a free handset.

The big challenge is inventory. Not a lot of people watch this, so how do you get a big enough market that makes it worth your while?

Certainly the notion of putting music video on phones will increase over time.

We haven't seen anything that looks and feel like an Apple product yet.