We haven't seen anything that looks and feel like an Apple product yet.

Apple sells hardware and software. They don't have an existing subscriber base like cable companies, and they don't have content like ESPN that people have an affinity to.

The way people make decisions about cell phones is still about cheap minutes, good coverage at home and a free handset.

The big challenge is inventory. Not a lot of people watch this, so how do you get a big enough market that makes it worth your while?

Certainly the notion of putting music video on phones will increase over time.

At the end of the day, most people still just want to talk on their cell phone. There are very few people who want to download music or do these types of broadband-type activities.