If you only do things where you know the answer in advance, your company goes away.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

We were hoping to build a small, profitable company. And of course, what we've done is build a large, unprofitable company.

It's not an experiment if you know it's going to work.

I don't know about you, but most of my exchanges with cashiers are not that meaningful.

You don't want to negotiate the price of simple things you buy every day.