If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

If you are writing about baloney, don't try to make it Cornish hen, because that is the worst kind of baloney there is. Just make it darned good baloney.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.