If you are writing about baloney, don't try to make it Cornish hen, because that is the worst kind of baloney there is. Just make it darned good baloney.

If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.

Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.

When you reach for the stars, you may not quite get one, but you won't come up with a handful of mud either.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

To swear off making mistakes is very easy. All you have to do is to swear off having ideas.