If they were to switch back to incentives, frankly, it would undermine everything they've done.

I think incentives are very much an integral part of the industry. It's a very sophisticated pricing tool. The Asians are clearly much more into the incentives game this year.

asleep at the switch.

They are small, and one might think this is inconsequential but their numbers are creeping up. I don't think, based on what we know about Toyota, they should be ignored.

We believe at $3 a gallon there's not enough bite in a person's pocketbook to make a big difference,

The price premium is eventually going to have to be adjusted. It looks like they're pushing against a threshold.