I'm a snacker, but also health-conscious. I thought there had to be an alternative to what was out there. But it had to taste good - if it doesn't taste good, it isn't a snack.

My passion for snacking and search for a great tasting, better-for-you snack sparked my interest in creating what has become popchips.

I do like beer, but lately I've started drinking non-alcoholic beer and I like the taste of it and I don't get the alcohol, so that's a good alternative also.

We focused on getting popchips into the hands of tastemakers and influencers wherever they were, from the fashionistas at Mercedes Benz fashion week to the passengers on Virgin Airlines.

The influencer strategy hasn't been built around celebrities. We're looking for influencers within every marketplace, who are the people who help influence decision-makers within that community.

Marketing is a core part of anything you do.