I was encouraged by the clientele, people wanting recommendations. Being able to educate and create a certain enthusiasm about wine was what I really liked.

People see boxed wine as trashy, so we're trying to break away from that image.

There, we'll pour it into a carafe.

The couture is what a certain kind of clientele wears. But it's amusing to do because you do it piece by piece. It's another concept. It's much more work.

I think there should be exceptions. If your clientele is 70 percent smokers, you should be able to cater to them. They're stepping on freedoms, stepping on toes, and there's not a voice for those toes.

The wine wall very rarely changes.