I think it's almost impossible for Ford to distance themselves from the problem, but I think they've done a very good job conveying responsiveness to the U.S. consumer, obviously being more responsive than Firestone has.

The Firestone name is horribly damaged and it's definitely not clear they can survive the damage.

We acknowledge the risk that incentives may move higher. This risk is particularly acute considering the potential for a softening of auto sales, and considering all the capacity coming on line between 2000 and 2003.

It's the worst thing that can happen if you're trying to launch a new product.

The full benefit of the 18 million vehicle sales pace a year ago was never really achieved because of severe negative pricing over last couple of years. What's going to happen as auto demand decline you're not going to see pricing go up, you'll see pricing go down more.

Sales of 16 million now looks a lot less profitable than 16 million did a few years ago,