The Firestone name is horribly damaged and it's definitely not clear they can survive the damage.

If [Firestone parent] Bridgestone has to incur a strike and is unable to meet its commitments to customers, the name would be even more badly damaged. Bridgestone at this point basically has to capitulate.

Customers are unsure of what supplier pricing is, but they are assuming correctly that it is not as good as employee pricing.

The house was damaged. The extent of the damage is not yet known. It also is not known if anyone was injured inside the house.

We acknowledge the risk that incentives may move higher. This risk is particularly acute considering the potential for a softening of auto sales, and considering all the capacity coming on line between 2000 and 2003.

It's the worst thing that can happen if you're trying to launch a new product.