I think it's a bit ho-hum. It's not a bad number, but if you open stores at 5 in the morning and give away free breakfasts and 4.3% is all you can do, in the most aggressive [day-after-Thanksgiving] campaign ever mounted by anyone, I think it says that the consumer doesn't have the money to spend.

Mark Husson

Bit Hum Not Number Open Stores Think

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