I have used ZIP codes to figure out the customer base of a retailer. Advertisers use ZIP data to target newspaper, radio or television advertising. With the advent of information technology tools, the use of ZIP codes is only going to grow.

This really is a new application driven by the customer base.

They have 25 million customers, we have 5 million customers. We want to go directly after their customer base.

It looks like the economy is stuck in low gear where the motor is running fast, but you're only going 25 mph. This is kind of disappointing; it falls short of most most forecasts.

It is the easiest way to get a good profile of who your customers are.

The principal difference you're going to see is we've been focused on stabilizing the customer base as well as really driving into the R&D to make sure we have the innovations that allow us to grow. My team is going to be a little more focused on growing the business.