This really is a new application driven by the customer base.

We're not buying every bushel in that radius. Our customer base on the corn side is 280 producers and 30 grain dealers and growing every day.

They have 25 million customers, we have 5 million customers. We want to go directly after their customer base.

The principal difference you're going to see is we've been focused on stabilizing the customer base as well as really driving into the R&D to make sure we have the innovations that allow us to grow. My team is going to be a little more focused on growing the business.

Our customer base grows by the happy customers that go out of our doors.

We need to have some kind of mechanism in place to assure our customer base that they are not going to be a target of an outfit like the CIW.